Opta group
Collaborated with HR to design updated brochures that reflected Opta Group’s refreshed brand identity and supported key goals within the company.
An ad developed for the Detroit Tigers Yearbook, designed to capture the energy of game day while reinforcing brand legacy with bold typography.
Created updated signage to better reflect the brand’s visual identity in physical spaces.
An ad campaign designed for the Pittsburgh Steelers. Includes an ad for their yearbook, along with other ad sizes for digital promotion.
At Opta Group, I played an integral role in maintaining and evolving the company’s visual identity. I contributed to the development of brand guidelines and supported the refinement of the company’s overall visual strategy. Working with marketing, sales and product teams, I designed a wide range of materials including presentations, promotional assets, conference collateral, and digital graphics, ensuring consistency and clarity across every touchpoint. My work also extended to supporting the website relaunch and collaborating directly with vendors to ensure a seamless execution.
